Instagram: Best Bet for Your Fashion Website
If you have a fashion website and want to promote your brand, look no further than Instagram, the popular photo-sharing social media site now. The platform has more than 1 billion users, many of whom are looking for fashion garments, style items, and accessories. Instagram will not only help you reach out to a wide audience but also drive engagement, generate leads, and finally sales. Do you know why Instagram is so popular? That is because the site allows people to edit their images and perk up the visual appeal with a host of tools. Today, fashion brands prefer visual platforms such as Instagram to market their products. These fashion companies are keen to tell stories about their brand and products through high-resolution photos. So if you have fashion products to sell, here are three reasons why you should leverage Instagram:
Creates a Buzz with Visual Stories
When it comes to blogs, they offer brands an opportunity to share useful information and perspective with their customers in addition to the usual marketing content. However, with the explosion of visual mediums, online user attention span is reducing because they now like to see more visual content than text. The fashion industry, especially, has now shifted its focus to visual storytelling. Therefore, if you have fashion products to promote, leverage Instagram’s Stories feature to pique interest around your shows and events, thus creating hype among your targeted customers.
Bridges the Gap between Online and Offline Events
Before the advent of social networking sites, fashion brands conducted their events in closed-door venues. And, they conveyed their message to a wider audience via post-event media coverage. Today, Instagram has evolved as the major media partner of these fashion brands. The designers now promote Instagram content and hashtags, encouraging live audiences to share polished and curated photos of fashion models to take their marketing efforts to the next level. It is one of the better ways to engage your targeted audience and acquire real Instagram likes for your products.
EstablishesYour Brand Statement
Instagram helps in creating a brand statement for your fashion business. A high-quality photo that quickly depicts your brand’s culture, the range of merchandise, and lifestyle will help in creating an identity that your customers will identify with your fashion brand. For example, if you are garment merchant, you can create an enthusiastic, hippie, and festive-happy statement for your business using Instagram photos and videos. On the contrary, if you sell sunglasses, create a dignified fashion statement through the display of the taste of your users. Instagram helps you to do just that.
Instagram is the best platform to get creative with your visuals, especially when you represent the fashion industry. Invest some time in creating stunning photos, illustrations, and videos for your brand on the image-sharing platform. You will earn more likes, comments, followers, and engagement on Instagram. You can engage with your prospective customers right away who like your products. The photo-sharing site will also help you generate leads that you can convert to customers.