The igaming sector is on the verge of a new generation, according to industry experts. In our latest innovation series, we asked the question if the sector is currently ‘stuck in a rut’ or if we’re on the verge of the next generation within igaming. We spoke to Phil Lam, Global Head of Gaming at Betsson Group, who said that opportunities for technical innovation in the vertical are “extremely strong” but are in their infancy, and some other professionals on the topic to know their opinions.
Phil Lam says that the current igaming era puts a premium on entering new sectors and product divisions. Lam believes that the next generation of igaming will be driven by technological innovation, with new platforms and products being developed to meet the needs of an increasingly digital customer base. He says that artificial intelligence is critical for improving the gaming experience, and meanwhile, we’re also seeing particular progress in the area of artificial intelligence in online casinos, especially in the USA, websites like caziwoo one of the best casinos sites in NJ started to use bots to interact with players.
Director of Strategy and Regulation at the UK Gambling Commission, Jo Purvis, believes that the next generation of igaming will be characterized by a move towards greater regulation and increased scrutiny from authorities.
Shalva Bukia, CEO of online casino operator Cadoola, believes that the next generation of igaming will be characterized by a move towards more social and interactive experiences.
“Everyone has witnessed significant improvements in social gaming, which entails creating a more sociable and exciting game.,” he said.
As you can see, there are different opinions from experts in this field. Some believe that the next generation will bring us new technologies to explore; others think improved regulation around online gambling is on its way.
Lahcene Merzoug, CEO of online casino operator JokaRoom, believes that the next generation of igaming will be driven by a need for greater player engagement and more immersive experiences.
Lahcene says that the gamers are constantly seeking for more customized and distinctive game experiences, which is driving the gaming industry to establish a strategy in which gamers demand more individualized and fascinating games.
Finally, Simon Hammon, Chief Product Officer at online gambling operator Kindred Group, believes that the next generation of igaming will be driven by a need for operators to offer more personalized and tailored experiences to their customers.
“Customers should always be provided with a more personalized and customized experience in order to ensure that they will never wish to go anywhere else.,” he said.
Andrew Braithwaite, CEO of online gaming software provider Playtech, believes that the next generation of igaming will be driven by a need for greater player engagement and more immersive experiences.
Aindrew believes that the companies should invest in items and services that can be tailored to the demands of their clients.
So, it seems that the igaming sector is on the verge of a new generation of gaming which will be defined by personalization, engagement, and new technologies.
7What are the Pros and Cons of the iGaming era with the next generation?
The main pro of the iGaming era is that it offers customers a more personalized and customized experience. Operators need to get to know their customers better and understand what they want from their gaming experience. The main con is that some experts believe that the next generation will bring us new technologies to explore, which could be difficult to regulate. There is also a concern that more immersive experiences could lead to gambling addiction. However, many of these concerns are mitigated by the fact that the industry is already heavily regulated.
So as you can see it seems like the pros outweigh the cons when it comes to the next generation of igaming.
As the industry looks to move forward, it’ll be interesting to see how these various factors play out. Will new technologies drive the next generation of igaming, or will it be increased regulation and scrutiny? Only time will tell. This is an exciting time for the igaming sector, with a lot of change on the horizon. It’ll be fascinating to see how things develop over the coming years. According to the previous experts and professionals we have exciting times ahead.